Pack Design February
Pack Design February
The client manufactures two kinds of custom-made truck lights (one round and one rectangular), which are shipped to an external finisher before being returned and placed into storage. To avoid damage to the reflector, the lights can only be touched at designated points, which proved a challenge when packing them for transit.
Prior to contracting Antalis, the lights were packed into polyethylene bags and then placed in layers into a box. Unsurprisingly, damages were high, around 30-40%. The client approached Antalis to help them find a packaging solution that would provide adequate protection while ensuring minimum contact.
Bespoke packaging design comprising laser-cut foam and a corrugated board outer carton.
1. Cut foam securely and safely holds several round lights, making contact only with the safe touchpoints.
2. Making contact only with the designated touchpoints, a foam base layer supports the lamps while the top layer provides further protection.
3. Five layers of the lamps are packed into the bespoke outer carton.
"A PACKAGING DESIGN THAT WOULD PROVIDE SUFFICIENT PROTECTION WHILE USING MINIMUM TOUCHPOINTS WAS A REAL CHALLENGE."
Alan Stanley
Account manager at Antalis Packaging
« This was a complex design brief. Coming up with a packaging design that would provide sufficient protection while using minimum touchpoints was a real challenge for the design team at the Antalis Smart Packaging Centre, but there is no doubt that they were equal to the task. The client was delighted with the result, especially with the fact that the packaging is reusable, with helps to further improve their environmental footprint. »
Using a clear framework, the Antalis packaging team set to work developing a solution:
Reduced packing time.
Reusable material resulting in minimal use of materials and waste. Reduction of damages.
Less material used, reduction in product damages and reduction of delivery costs.