Site inspirationnel
Kā optimizēt zīmola pieredzi un loģistiku?
Antalis klients Pen Store ir radošo piederumu tiešsaistes tālākpārdevējs. Viņi vēlējās jaunu iepakojumu, kas būtu vieglāk apstrādājams un atbilstu viņu jaunajam grafiskajam dizainam. Mēs tikām pie izaicinājuma.
Antalis klients Pen Store ir radošo piederumu tiešsaistes tālākpārdevējs. Viņi vēlējās jaunu iepakojumu, kas būtu vieglāk apstrādājams un atbilstu viņu jaunajam grafiskajam dizainam. Mēs tikām pie izaicinājuma.
The client's challenge
Pen Store’s previous packaging solution was time consuming in the packing process. They had a process that required the staff to manually close the packages with tape – which took a long time and was not optimal from an ergonomic perspective. They therefore needed a new packaging solution that was easier to handle and that also matched their new graphical profile.
The Antalis solution
For Pen Store to streamline its packing process, a box with glued corrugated cardboard was chosen, which eliminates all use of tape. The new boxes are also equipped with a Peel & Seal solution that makes it easier to open and close the box. It’s an advantage for Pen Store to remove the box-taping step, but it also enhances the customer experience. In addition, the boxes are finished with lacquer to ensure optimal print quality and protection against friction damage.
"Our new packaging contributes to a positive customer experience and strengthens our brand profile. The smart design means the packing process has become shorter, which has also improved cost efficiency"
Jacob Bergström
Founder and CEO, Pen Store
The new packaging has been designed to be cost effective and to create a better customer experience:
- The packaging has been customised to PostNords standards for the transportation options “Varubrev” and “MyPack”. This means their shipments are cost optimised, as they only pay for the size of the package they send.
- To match their graphic profile, the box has a yellow exterior with black logo visible from all sides. This enhances the customer experience - something Pen Store quickly noticed when customers displayed their experiences on social media.
- To optimise process even more, Antalis now stocks Pen Store’s boxes and takes care of their refills. Before this, Pen Store had to deal with several suppliers and plan orders themselves. They also had capital unnecessarily tied-up in warehousing.
- To optimise process even more, Antalis now stocks Pen Store’s boxes and takes care of their refills. Before this, Pen Store had to deal with several suppliers and plan orders themselves. They also had capital unnecessarily tied-up in warehousing.
"We now keep Pen Store’s stocks in Jordbro, which avoids them the hassle of planning orders. Now they only have one supplier, one delivery!"
Magnus Ågren
Packaging expert at Antalis
The process
Using a clear framework, the Antalis packaging team set to work to develop a solution:
- Meet the customer to understand requirements and talk about their product
- Discussion of construction and graphics based on needs
- Prototypes are produced and solution is validated by the customer
Advantages
Brand recognition
The packaging is visible from far away, reflecting the new graphic profile and enhancing the customer experience.
Time saving
The new packaging bottom and closure provides a faster packaging process.
Reusable
Pen Store saves valuable place in the warehouse and optimises shipping costs.
Services provided
With the right expertise and guidance, we were able to optimise the packing process.
The packaging was updated with an attractive print which improves the customer experience.
